Principal UX Designer | Crafting Human-Centered Futures (with a little help from AI) | Design Systems & Product Strategy ->

UX

Strategy-Driven Problem Solving. I translate complex business goals into intuitive user journeys. By fusing deep-dive research with AI-accelerated insights, I deliver sharper, faster, and more effective product solutions.

UI

Human-Centered Interfaces. I bridge the gap between creative visual paradigms and technical scalability. Every pixel is intentional, designed not just to look good, but to elevate the user experience through clarity and function.

Design

AI-Augmented Craft. From vector mastery to high-fidelity prototyping, I integrate automation and AI into my workflow to accelerate iteration. I don’t just design for today—I build systems that evolve.

About

IDK

his experience

  • Principal UX Designer & Founding Designer | Fidelity Investments
    • Founding Design Leadership: Served as a Founding Designer for a strategic Fidelity business unit, defining the design vision, product architecture, and operational foundation from the ground up.
    • Enterprise-Wide Scaling: Architected and launched design programs adopted across multiple Fidelity business units, creating scalable patterns that drive operational efficiency and consistency.
    • Strategic Growth Catalyst: Partnered with cross-functional leadership to identify and design solutions for emerging business opportunities, directly contributing to new product pipelines and increased market engagement.
    • AI-Integrated Innovation: Accelerated product delivery by embedding AI-assisted research and design workflows into the core business unit operations.
  • Senior UX Designer | Cox Automotive
    • End-to-End Execution: Led the full lifecycle of high-impact features, optimizing B2B and consumer-facing platforms.
    • Data-Driven Optimization: Utilized behavioral analytics to solve critical user pain points, driving measurable platform growth.

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his work

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his opinion