01 |
Overview
The CHALLENGE
POWER has grown beyond its original magazine roots to become a trusted brand offering publications, events, and online content. Across these platforms, it delivers crucial updates on business operations, regulations, and maintenance for the power industry.
My role is to enhance the website experience, encouraging visitors to explore more content and stay engaged for longer. I work to establish POWER as a go-to source for power-related news and technical information through various media formats like podcasts, videos, and visuals. Making it easy for readers to share articles they enjoy is also a priority.
Additionally, I focus on generating leads, connecting POWER with new audiences interested in power-related topics. By doing this, we ensure POWER remains a top-notch resource in the industry and continues to grow its influence.
02 |
Roles
Crafting User Experiences:
- Strategizing Team/Brand Objectives:
- Leading the preparation and review of team/brand goals.
- Ensuring alignment with user needs and brand vision.
- Collecting Real-Time Insights:
- Gathering live data across all products to grasp user journeys and touchpoints.
- Utilizing various methods for a comprehensive understanding.
- Evaluating Product Alignment:
- Assessing existing products against brand goals to identify strengths and areas for improvement.
- Recognizing opportunities for new user pathways and enhanced focus.
03 |
Our Strategy
Guiding User Experiences:
- Setting Team/Brand Objectives:
- Leading the preparation and review of team/brand goals.
- Ensuring they resonate with user needs and align with the brand’s direction.
- Collecting Real-Time Insights:
- Conducting live data collection across all products to gain insights into user journeys and touchpoints.
- Employing diverse methods for a comprehensive understanding of user interactions.
- Evaluating Product Alignment:
- Assessing existing products against brand goals to identify areas of synergy and improvement.
- Identifying opportunities to refine user pathways and tailor offerings for both new and existing users.

04 |
Our Strategy
Putting our feet in somebody else’s shoes and creating a meaningful product for the user.
By learning our flaws and strengths, we gain insights into what has to be changed or improved for our users, we gain this knowledge by deploying methods such as observation techniques, task analysis, and other methodologies, which allow us to create personas, and user flows to help us hypothesis how our users will interact with our products.

05 |
Delight users at every turn. We ensure they not only find what they need but do so with joy and satisfaction.



SHOWCASE
From the homepage to every corner of our site, stories and magazine features take center stage.
06 |
Solution
Revamping the Experience: Seamlessly Adapting to User Needs
Understanding our users intimately. This alignment of user behavior with our goals has propelled PowerMag to thrive in memberships, page views, and engagement.

“Hugo did a fantastic job understanding and marrying the needs of the team and the needs of the users to create a clean and friendly experience for POWER ”
Veronica Magan
Director, Digital Growth and Innovation
FACTS:
- Daily Active Users (DAU) Increase:
- Achieved a remarkable surge of 158.85% in DAU within 6 months, escalating from 3,990 to 10,328 users despite pandemic challenges.
- Page Views Growth:
- Spearheaded strategies resulting in an average of 25,435+ page views per article, showcasing substantial content engagement and consumption.
- Enhanced User Engagement:
- Implemented initiatives leading to a significant 17.86% increase in user engagement sessions, escalating from 1,291,138 to 1,521,750 sessions.
- Revenue Generation:
- Instrumental in converting heightened user activity into revenue, contributing to over two million dollars in ad and membership revenue for PowerMag.
This portfolio entry highlights my capability to drive exceptional growth and revenue amidst challenging circumstances, positioning PowerMag as a leader in the industry.
